In today’s modern society, everybody is always connected. Walk into any coffee shop in the United States and you’re bound to see people looking down at their cellphones or typing away furiously at their laptops. Every second of every day, people around the world are checking their emails, responding to texts, reading articles, or posting on social media. For these reasons, having an online presence is essential for the growth of any business or organization. In an ever-changing landscape of how people communicate online, it can be difficult to know where an emerging business should focus its online marketing efforts. It seems as if every day, there is a new platform or an expansion of an existing giant like Facebook or Twitter. However, the undisputed king of online marketing is often shamefully overlooked by up-and-comers in favor of flashier and more conglomerated platforms. That king, perhaps surprisingly, is email.