PUBLISHED → March 24, 2020

The best practice on updating customers amid COVID-19

With the 2020 COVID-19 outbreak now well and truly a global issue, it’s vital that companies take control of the situation and speak to their customers. Many businesses will sadly need to shut down and either take a prolonged break or never return. With self-isolation becoming a necessity across the board, it’s vital that you start giving people an opportunity to understand what comes next for your business.

Keep Reading

PUBLISHED → October 9, 2019

What makes a good newsletter?

For anyone looking to run a successful newsletter, one of the most challenging aspects you have is a lack of knowledge. You see, while many people will see newsletter creation as a simple experience, it’s not always the case. In fact, most of the time it can be downright hard if you are not 100% sure what to do. That’s why, before you start producing any kind of newsletter content, you should do yourself a favour and learn what makes a good newsletter.

Keep Reading

PUBLISHED → October 9, 2019

Winning Subject Line Ideas for Black Friday and Cyber Monday

The most important time of the year for retailers and business owners is the official commencement of the holiday shopping season known as Black Friday and Cyber Monday weekend. Last year witnessed the highest e-commerce sales day in United States history, posting an estimated 7.9 billion in revenue on Cyber Monday. Every year, the amount of money spent over Black Friday weekend continues to increase. Online sales increased by 23.6% between 2017 and 2018. During the period of Thanksgiving Day through Cyber Monday, 2018, more than a fifth of all direct site traffic came from an email newsletter campaign. Newsletters remain one of the most powerful and effective tools for converting sales. That is dependent, of course, on how many people interact with your newsletter. Because of that, it’s essential to have winning subject line ideas for Black Friday and Cyber Monday. This is the time of year to ramp up your email marketing campaign efforts!

Keep Reading

PUBLISHED → August 30, 2019

What are the best WordPress newsletter plugin options for me?

For anyone looking to run a newsletter today, you often ned to link it to a website. People come to your newsletter as they trust what you have to say and what you believe can be the solution to their issues. More importantly, though, they will be impressed by the fact you offer supplementary information. If someone finds a solution that is useful on your website, they might wish to hear from you more. And what better way to do so than via subscribing to your newsletter?

Keep Reading

PUBLISHED → June 30, 2019

Understanding newsletter titles, newsletter subjects, and newsletter subject lines

Do you intend on running a newsletter for your business? Then good for you! It’s one of the best places to start for a high quality media addition to your business.

Keep Reading

PUBLISHED → June 30, 2019

How to write a newsletter that gets readers excited

For anyone running a newsletter in the modern world, the most common problem you will face is overcoming users not reading your posting. You could put your heart and soul into creating a high-end newsletter, but if you aren’t targeting the right people with the right message, you won’t get anywhere at all. That’s why we highly recommend that you take a look at our simple solutions below to help you write a newsletter that gets the readers excited once again.

Keep Reading

PUBLISHED → May 30, 2019

Finding free newsletter templates & picking the best newsletter templates

For anyone looking to run a newsletter, one of the most important issues that you need to deal with is making it look good. While the content of a newsletter is the most important part of the process, it has to also be easy to read and look at. Many people make the mistake of having newsletters that retain no formatting or detail at all. While a few years ago that made sense, the ease of which we can access and view image-detailed newsletters today makes that issue redundant. The only problem is that good newsletter templates cost, right?

Keep Reading

PUBLISHED → April 30, 2019

Catchy newsletter titles

For anyone looking to start a company newsletter, one of the most common issues you’ll have is name-choosing. Just like a good newspaper or magazine, the quality of your newsletter title is very important. Would you read something with a boring or basic name? It’s not unlikely. Most of the time, we need something with a hook and a bit of wit to try and capture our nerve and our attention. When you do find something of high artistic and witty value, though, it makes your newsletter far more attractive. What, though, matters in catchy newsletter titles?

Keep Reading

PUBLISHED → March 28, 2019

Tips for Creating a Newsletter That People Will Want to Read

Creating a compelling newsletter is an invaluable resource for growing businesses. It is one of the best online marketing strategies for building a fanbase that not only engages with your content but also converts sales and uses your services. However, not all newsletters are creating equal. Some are a lot more successful in others in getting an audience to interact with their content. Many companies fall into common mistakes of monotony and repetitiousness, never fully realizing the vast potential reach of their newsletter. Luckily, with some helpful tips for strategy and execution, these traps can be avoided and you’ll be well on your way towards making a newsletter that people will want to read.

Keep Reading

PUBLISHED → February 5, 2019

What’s Better for Online Marketing: Newsletters or Social Media?

In today’s modern society, everybody is always connected. Walk into any coffee shop in the United States and you’re bound to see people looking down at their cellphones or typing away furiously at their laptops. Every second of every day, people around the world are checking their emails, responding to texts, reading articles, or posting on social media. For these reasons, having an online presence is essential for the growth of any business or organization. In an ever-changing landscape of how people communicate online, it can be difficult to know where an emerging business should focus its online marketing efforts. It seems as if every day, there is a new platform or an expansion of an existing giant like Facebook or Twitter. However, the undisputed king of online marketing is often shamefully overlooked by up-and-comers in favor of flashier and more conglomerated platforms. That king, perhaps surprisingly, is email.

Keep Reading