Nothing convinces online shoppers more than free shipping. Offering free shipping in your newsletters is an extremely effective tool in converting sales!
Free shipping is one of the most effective marketing tools you can use in a newsletter campaign. Many e-commerce businesses cite offering conditions for free shipping as their most successful marketing tool. It plays into the psychology of a consumer, as people love to rationalize their shopping behaviors with the concept of something that is “free,” ie, the shipping! For this reason, including a free shipping offer that is exclusive to your newsletter can be an extremely effective tool for boosting sales and readership. Below you can find a variety of different companies and organizations utilizing a free shipping offer in their newsletters.