Offering sales is one of the most effective ways to bring back both new and returning customers. Sales are the cornerstone of almost every successful newsletter, as they can be offered at any time of the year and for any reason. Research has shown that offering sales is a great way to get conversions on your call-to-action. Whether it’s a 50% off sale or a sale that only lasts for a few hours, offering sales in your newsletter is a great way to get people to take notice! Below you can find a variety of newsletter examples offering sales, utilizing strategies and techniques such as number/percentages, scarcity, and deadlines.